Why We Give Up So Easily ?

When we incorporate something new into our lives, like a hobby or a new skill, everything is fresh and fascinating. We enthuse over it. We believe that this is what we want to keep doing, and this is what we want to master. We get overly excited to pursue it in the beginning, but as the positive emotions start to cool down, we come across a rockier path with opposing emotions that block our passage. And they very often lead to a dead end.

The truth is that when we are faced with difficulties, our emotions try to take control of us. They are benign emotions and all that, buuut… they’re sorta dumb. You see, they only try to scoop us out of the immediate situation that’s causing trouble. They can’t rationalize the possibility of long-term merits. In other words, these protective emotions don’t care about the future. They only react to the problems at one particular moment. That’s their primitive job.

You: I’m so frustrated because my studies aren’t showing any results.
Your emotions: Frustration is bad for you, so you should stop doing what’s causing it. You’ll feel better.
You: Okay, maybe this isn’t my thing after all.

In an easier world, the emotions would respond quite differently:

Your emotions: Be not discouraged by these petty shortcomings. We’re just warming up. The path can get rocky at times, but together we will overcome these feelings of frustration. We now command you to persevere and press on. The fruits of your labor are just around the corner. You can do it!
You: You guys are right. I can do this! 

The Missing Ingredient

Think about it for a minute. In the end, what does it really come down to? Honestly.

Let’s assume that you are learning how to earn sufficient income from online marketing so that you can quit your day job. What do you need to have? Let’s bring out the essential ingredients. There aren’t many.
Theory. The materials that teach you the principles. The how-tos. Blog posts, books, online courses, seminars, etc.
Application. You have to apply the principles you’ve learned. Obviously.

Right? Those two ingredients should get you to your goal. There is just one missing ingredient that will ensure that you reach your destination.
Perseverance.

If you are able to persevere and continue your efforts, you will almost certainly arrive at the desired goal. Some people get things done faster than others. But you can do it too if you’re able to work on it consistently and without giving up. Everything you’ve worked so hard on will be lost the moment you decide to give up. And it’s your decision. Only you have control over whether or not you will continue. No one can hand the last ingredient to you. It’s your duty and responsibility to finish what you’ve started.

source : http://www.self-learner.com/why-we-give-up-so-easily/